Sourced from the pure and natural Himalayan water sources of Uttarakhand, Arowana Natural Mineral Water, India’s emerging premium hydration brand, announces its official launch in the Pink City, Jaipur. With an aim to promote a healthy lifestyle, Arowana brings water that is different from ordinary packaged drinking water – it is completely natural, enriched with essential minerals and designed for healthy living.
Generally, packaged drinking water available in the market goes through the RO process, which destroys the natural minerals in the water. On the other hand, Arowana Natural Mineral Water is obtained from natural mineral-rich water sources and is bottled while preserving its purity and natural properties. It contains essential minerals like calcium, magnesium, potassium, sodium, bicarbonates, sulfates, chloride and natural silica in balanced quantities, which strengthen bones, increase muscle function, improve digestion and provide better hydration to the body. Its naturally balanced pH also helps in maintaining the internal balance of the body.
Speaking about the quality of the water and the effectiveness of the minerals, Rahul Arora, Founder of Arova Natural Mineral Water, said: “Arova’s mission since its inception has been to provide the purest and most beneficial water to the public. Every mineral in our water comes from a natural source and plays a vital role in every daily function of the body—such as muscle recovery, digestion, and optimal hydration. This is not engineered water, but a pure gift from nature.”
Arowana was born from a simple idea—water shouldn’t just be a means to quench thirst, but also a means to nourish the body. With this vision, the brand operates on the principles of wellness, sustainability, and transparency. With responsible water harvesting from protected natural water sources in Uttarakhand and environmentally conscious practices, Arowana is not just a brand, but a symbol of a conscious lifestyle.
Speaking about the brand’s national expansion and the strategic importance of Rajasthan, Arova promoters Prateek Verma and Sudhanshu Panda said: “Arova’s vision is completely pan-India. Rajasthan is a very important state for us, not only because of its economic growth, but also because it is a major tourism and hospitality hub in the country. Jaipur will be a strong start to our HORECA-based expansion plan. We aim to make Arova the preferred choice for hotels, restaurants, cafes, luxury resorts, wellness centers, and premium establishments in Rajasthan in the future.”
He also informed that Arova’s expansion in Rajasthan will be done under a sustainable, systematic and quality-focused model, which will be in line with the expectations of today’s modern consumers and the rapidly growing premium hospitality sector.
With its launch in Jaipur, Arowana Natural Mineral Water brings a clear message of pure, natural, and healthy hydration. Strengthening its presence in Rajasthan, Arowana continues its march towards becoming one of the most trusted natural mineral water brands in the country – where every bottle promises a better lifestyle.